Simply

2023

Digital

Location/Wiesbaden
Category/Semester Project
Date/March 2023
Role/Concept, UX/UI Design, Brand Identity

Simply is a banking app that allows users to conveniently manage their finances. With Simply, they can make transfers, conduct payments and track transactions. The app also provides detailed statistics on income and expenses as well as various savings options.

Goal

Banking apps tend to either oversimplify to the point of being limiting, or overwhelm users with data they didn't ask for. The goal was to design an interface that respects the complexity of personal finance without making users feel managed by it — one that adapts to how individuals actually think about money.

Solution

Simply organizes financial management around three clear behaviors: moving money, understanding it, and saving it. The statistics and savings features were designed to surface relevant information at the right moment rather than all at once. Customization options were built in to let the app feel personal — because the relationship between people and their finances is rarely one-size-fits-all.